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If you're new to vaping, choosing E-Liquid flavours from the thousands of options can be daunting. Here, we've ranked the top 5 E-Liquid flavour profiles by popularity, based on statistics gathered by researchers, plus the best-selling vaping products in each flavour profile!
From ASH's 2023 report, plus reports from other research agencies, we've gathered the most popular E-Liquid flavour profiles and highlighted our best-selling products in each profile.
Among adults in Great Britain, the top 3 flavour profiles were:
But "fruit" is such a broad category, with subgenres like tropical fruits, citrus, berries, melons—the list goes on. Where one fruit lover might salivate at the thought of a strawberry vape, another might prefer apple flavours.
So, we've done a deep-dive into our customers' favourite products and found the very best and most popular E-Liquid flavour profiles to showcase here. We've varied our product recommendations to include nic salts and shortfills to ensure that every vaper can find something suited to their taste, experience level, and vape kit!
Without further ado, let's get into the results!
We've compiled this list based on customer sales data, industry research, and in-house taste testing. Each flavour profile showcases three of our best-selling products that keep customers coming back for more.
The most popular E-Liquid flavour profiles, by far, are fruit flavours. A whopping 47% of respondents preferred fruit flavours in 2023 over everything else, and we totally understand why.
Tropical fruit E-Liquids, in particular, are one of the most popular flavour profiles among our customers. In fact, in all major categories—nic salts, 10ml freebase E-Liquids, and shortfills—the most popular product is a tropical fruit flavour.
Maybe it's the dreary UK weather—the desire for warmer summers and sunnier days—or maybe British vapers simply love pineapples, but one thing's for sure: UK vapers absolutely love exotic tropical blends.
Berries shouldn’t fall under the “fruit” umbrella, in my opinion—some vapers will only vape berry E-Liquids. It’s a rich, juicy, and deep E-Liquid flavour profile encompassing the likes of blue raspberry, strawberry, blueberry, and more.
Regardless, berries are one of the most popular choices among UK vapers, with several of the most popular combinations being berry-centric, like blueberry sour raspberry, blue razz lemonade, and mixed berries, to name a few.
There’s also the legendary Heisenberg E-Liquid flavour profile, combining mixed berries with menthol and a hint of aniseed. No matter which berry you prefer, there’s a berry vape out there for you.
After the menthol cigarette ban, the vape industry saw a boom in exclusive menthol flavours showcasing the refreshing power of a minty vape over those mint-flavoured cancer sticks.
Nowadays, almost all E-Liquids contain a flavouring called “ice,” which adds a hint of cooling without any actual mint flavour. But menthol and mint vapes, in contrast, actually highlight the taste of mint with that added cooling sensation.
In the ASH 2023 survey, 17% of respondents reported favouring mint and menthol E-Liquid flavour profiles. If you love a bit of minty freshness, you’ll love the menthol flavour profile.
While not everyone’s first choice, citrus E-Liquids have become increasingly popular in the last year or so as that added “ice” flavouring has become more prevalent.
When balanced with the right amount of sweetener and cooling notes, the zesty zing of lemon, lime, orange, and other citrus fruits makes for an exceptionally refreshing vape.
The most popular citrus flavour combo, by far, is lemon and lime, while other combinations like mojito flavours, sweet orange blends, and lemon dessert fusions are also hugely popular. If you haven’t tried a lemon pastry vape, you’re missing out.
Tobacco E-Liquids were once the most popular flavour profile, preferred by 38% of UK vapers when ASH polled them in 2015. Today, they’re preferred by 12% of British vapers, but those who use tobacco vapes tend to only use tobacco vapes.
In the early days of vaping, the emphasis was on creating the most authentic-tasting tobacco flavours. However, as vaping grew, research emerged showing that tobacco vapes were less effective in helping smokers quit compared to other flavoured vapes.
Nowadays, you’re more likely to find sweeter tobacco flavours blended with cream or coffee than a straight, unsweetened tobacco vape. It’s still a very popular flavour profile among our customers, especially for those transitioning from smoking.
No matter what you’re into—even if it’s not on this list—we stock something for everyone here at Vape Green. With thousands of available E-Liquid flavours from hundreds of different brands, you’re spoiled for choice.
While the most popular E-Liquid flavour profiles might be fruit, menthol, and tobacco, there are plenty of fans of beverage flavours like lemonade and candy flavours like bubble gum!
We’ll keep this list updated as new flavours hit our shelves and customer preferences evolve. If you’ve tried any of these products, let us know what you think!
Not sure which E-Liquid type is right for you? Check out our handy Beginner’s Guide to Vape Juice!
A self-proclaimed American Weird Girl in London, Rachel is a writer with 10 years of vaping experience. In 2021, she severed her decade-long love affair with Marlboro Reds using a pod vape and hasn't looked back since. Armed with degrees in creative writing and media, she's a passionate proponent of THR and helping smokers quit. Outside of writing, Rachel is a multi-instrumental musician, singer, wife, and mother of two black cats.
Our number one best-selling tropical E-Liquid—and for good reason. This Bar Juice flavour captures the essence of a juicy, sun-ripened pineapple with an icy finish that makes it impossibly refreshing.
It’s been our top-selling tropical nic salt this year with over 500 bottles sold in the last 6 months alone. Customers describe it as “sweet but not overwhelming” with a “perfect balance of fruit and ice.”
If you’re after a tropical all-day vape that delivers flavour and refreshment in equal measure, this is the one to try first.
This flavour needs no introduction—it’s one of the most popular E-Liquid flavour combinations in the entire UK vape market. The blend of tangy kiwi, sweet passionfruit, and creamy guava creates a multi-layered tropical experience that’s hard to put down.
The KPG (as regulars call it) combo became a phenomenon thanks to the disposable vape trend, and this bottled version delivers the same incredible taste without the waste.
With nearly 400 bottles sold in 6 months, it’s a proven crowd-pleaser that’s earned its spot as one of the best tropical nic salts money can buy.
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This is our single best-selling nic salt of 2026—over 1,500 bottles sold in the last 6 months! That’s not a typo. Customers cannot get enough of this incredible triple-berry blend from Bar Juice 5000.
It fuses sweet strawberries, tart cherries, and tangy raspberries into one irresistible flavour that’s as bold as it is balanced. The berry medley hits every note—sweetness, tartness, and a rich, juicy depth that lingers on the palate.
If you only try one berry E-Liquid this year, make it this one. The sales numbers speak for themselves.
Another monster seller from Bar Juice, with over 1,200 bottles sold in the last 6 months. This flavour is a masterclass in balancing sweet and sour.
Rich, juicy blueberries meet tangy sour raspberries in a combination that’s both bold and incredibly moreish. It’s the kind of flavour where you take one puff and immediately understand why it’s so popular.
The sour notes give it an edge that sets it apart from other berry blends—it’s not just sweet, it’s exciting. A must-try for any berry lover.
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With over 1,400 bottles sold in 6 months, this is our second best-selling nic salt overall—and the undisputed king of menthol E-Liquids. The demand for this flavour is relentless.
It delivers a clean, crisp mint flavour with a bracing menthol exhale that leaves your mouth feeling fresh and cool. Think of biting into a fresh peppermint leaf—that’s the sensation you get with every puff.
Whether you’re a former menthol cigarette smoker or simply love a refreshing vape, Fresh Mint is the gold standard for menthol nic salts.
Glacier by SALT has been a fan favourite for years—and it shows no signs of slowing down. This premium nic salt delivers a semi-sweet, refreshing mint flavour with an icy exhale that feels like breathing in cold mountain air.
The SALT brand is known for their clean, no-nonsense flavour profiles, and Glacier is the crown jewel of their range. It’s the kind of menthol vape that even non-menthol fans can appreciate for its smoothness and subtlety.
If you love feeling like you’ve just brushed your teeth with every puff, Glacier is the one for you.
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Blue raspberry lemonade is one of those flavour combos that took the vape world by storm—and this Bar Juice 5000 version is one of the best we’ve tasted. With over 450 bottles sold in 6 months, it’s clearly a customer favourite.
The tangy blue raspberry is balanced perfectly with sharp, zesty lemonade for a sweet and sour citrus experience that’s incredibly refreshing. It’s the kind of flavour that tastes like summer in a bottle.
If you’re looking for a citrus-forward vape with a playful twist, this is it.
Riot’s Bar Edition range delivers the taste of popular disposable flavours in bottled form, and their Lemon Lime is a standout. It’s a classic citrus combo done right—sharp, zingy, and clean.
The lemon brings a bright, tart punch while the lime adds a softer, slightly sweeter undertone. Together, they create a citrus blend that’s crisp and invigorating without being too sour or artificial.
This is the quintessential lemon-lime vape—simple, effective, and endlessly refreshing. A solid choice for any citrus lover.
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This is our best-selling tobacco nic salt by a wide margin—with over 450 bottles sold in the last 6 months. Cream Tobacco by Bar Juice 5000 is the perfect example of how modern tobacco flavours have evolved.
Rather than a harsh, dry tobacco flavour, this blend wraps rich tobacco notes in a smooth, velvety cream that softens the edges and adds a touch of sweetness. It’s indulgent without being overly sweet.
For ex-smokers who want something familiar but better, or tobacco fans who want a more refined flavour, Cream Tobacco is the one to try. The sales numbers don’t lie.
For vapers who want the closest experience to smoking a real cigarette, Pod Salt’s Cigarette flavour is as authentic as it gets. This premium nic salt is designed to replicate the dry, smoky taste of a traditional cigarette.
It’s not sweet, it’s not fancy—it’s just a clean, honest tobacco flavour that satisfies the craving without any frills. Pod Salt’s nicotine delivery is among the smoothest in the business, making this an ideal choice for new vapers transitioning from smoking.
If you want your vape to taste like tobacco and nothing else, this is the gold standard.
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For sub-ohm vapers who want big, fruity clouds, this shortfill from V4 Vapour is an absolute winner. It pairs sweet, juicy pineapple with ripe mango for a smooth tropical flavour that’s perfect for all-day vaping.
At 100ml with space for two nicotine shots, it’s incredible value for money. V4 Vapour has built a loyal following for their clean, bold flavour profiles, and this blend is one of their best.
If you prefer a direct-to-lung vaping style with maximum flavour and vapour production, this is the tropical shortfill to go for.
For sub-ohm vapers who want to fill a room with berry-scented clouds, this shortfill from Supergood is an excellent choice. The Fruit range from Supergood is renowned for clean, authentic flavour profiles.
This blend layers juicy blueberries, sharp raspberries, and sweet cherries into a rich, full-bodied berry experience that’s perfect for direct-to-lung vaping.
It’s a premium shortfill with a premium taste—smooth, well-balanced, and packed with genuine fruit flavour from start to finish.
For menthol fans who prefer sub-ohm vaping, this all-natural shortfill from Frugi is a standout choice. Frugi uses only natural, plant-derived flavourings—no synthetic ingredients—which gives this peppermint menthol an authentic, clean taste.
The peppermint flavour is crisp and genuine, backed by a strong menthol kick that delivers serious cooling power. It’s a premium menthol experience for vapers who care about what goes into their E-Liquid.
If you want a menthol shortfill that’s as pure as it is powerful, Frugi’s Peppermint Menthol is hard to beat.
Twelve Monkeys is a legendary E-Liquid brand, and Harambae Iced is one of their finest creations. This shortfill blends citrus fruits with a refreshing icy finish for a complex, layered flavour experience.
The citrus notes are bright and zesty, with hints of orange and grapefruit balanced by a subtle sweetness and a cooling exhale. It’s a premium shortfill that justifies its price with every puff.
For sub-ohm vapers who want a sophisticated citrus blend with real depth, Harambae Iced is hard to top.
For sub-ohm vapers who love the combination of tobacco and menthol, Nasty’s ModMate range delivers. This shortfill combines a rich, warm tobacco base with a refreshing menthol finish—reminiscent of those menthol cigarettes so many smokers once loved.
The tobacco flavour is smooth and slightly sweet, while the menthol adds just the right amount of cooling without overpowering the blend. It’s a well-balanced fusion of two classic flavour profiles.
If you’re a former menthol cigarette smoker looking for a satisfying shortfill, this is a great option to try.
