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50/50 shortfill E-Liquids have emerged as a beacon for those navigating the transition from traditional smoking or for the starter vaper seeking a more personalised experience.
Predominantly sought after in the UK, these shortfills provide an ideal solution for beginner vapers aiming to fine-tune their nicotine intake and save money without compromising on flavour or vapour production.
At their core, 50/50 shortfills are ingeniously designed to cater to the needs of starter kit users, balancing the properties of Vegetable Glycerin (VG) with the throat hit characteristic of Propylene Glycol (PG).
The concept behind shortfills—offering larger, nicotine-free bottles with space to add nicotine shots—refers to how these E-Liquids are packaged. Typically, shortfills come in larger bottles that are not filled to capacity, leaving sufficient space for vapers to add nicotine shots according to their preference.
The '50/50' denotes the perfect equilibrium between VG, known for its role in producing dense vapour clouds, and PG, recognized for carrying flavour more effectively and providing the satisfying throat hit that many ex-smokers seek.
A popular alternative to the standard 10ml bottles, the 50/50 shortfill ratio makes them compatible with low-powered beginner MTL pod vapes and starter vape kits. This means that vapers with MTL (mouth-to-lung) devices can enjoy these flavours with or without nicotine. Currently they are the only kind of shortfill that can be used in MTL kits, and are perfect for starter vapers looking to save some cash.
By offering nicotine-free E-Liquids in larger volumes, shortfills provide a more cost-effective and customizable vaping solution. Vapers can add nicotine shots of varying strengths to achieve their desired nicotine concentration, making 50/50 shortfills a versatile choice for both new and experienced users.
50/50 shortfills have a different ratio of ingredients to regular shortfills, and therefore are compatible with MTL devices, whereas regular shortfills aren't.
The advent of shortfills in the vaping market around late 2017 to early 2018 was a direct response to the Tobacco Products Directive (TPD) regulations, which imposed a limit on E-Liquid bottle sizes containing nicotine to a mere 10ml.
This posed a significant inconvenience for sub-ohm vapers, who generally consume more E-Liquid at lower nicotine strengths due to vaping at higher wattages. To get around this, the concept of shortfills was introduced, enabling the production and sale of nicotine-free E-Liquids in volumes exceeding what the regulations permitted.
Predominantly, shortfills are crafted with higher ratios of Vegetable Glycerin (VG), rendering them ideally suited for sub-ohm vaping with advanced kits and mods. However, due to their thicker consistency, it's advised against using shortfill E-Liquids in basic pod systems or starter kits, as these devices may not handle the viscosity effectively.
On the other hand, 50/50 shortfills are E-Liquid bottles with a ratio of 50% VG and 50% PG. This ratio makes them perfect for use in starter MTL kits.
We hope you have a better idea of what 50/50 shortfills are and how they differ from other E-Liquids in the UK e-cigarette market.
They are a strong step forward for the vaping industry, giving beginner vapers the access to premium flavoured E-Liquids, while hopefully reducing disposable usage and waste in the process.
For anyone with an MTL starter device looking to get into the world of shortfills, look no further. Contact our help centre if you have any other questions.
Plus, we've teamed up with Quiver, a fast, emissionless delivery service, so that you can get your products as soon as they're needed. Check if you qualify for same day vape delivery in London.

Jen Sadler is a 29-year-old vaping veteran. Thanks to a GeekVape setup, she quit smoking seven years ago and has been collecting various kits and pods ever since. With a passion for clouds and a love of Red Bull, she brings tons of knowledge and energy to her articles. On the weekends, you’ll find Jen teaching dance classes or working out at the local gym.
Flavour: Mango, Ice
Our best-selling 50/50 shortfill and it's easy to see why. The mango flavour is incredibly authentic — ripe, sweet, and tropical without veering into artificial territory. The ice finish adds a refreshing coolness that lifts the whole experience.
This is a go-to all-day vape for MTL users. Whether you're pairing it with a pod kit or a basic starter device, the 50/50 blend delivers smooth throat hit and consistent flavour from the first puff to the last.
Flavour: Sweet Strawberry, Ice
A luscious ripe strawberry flavour with a crisp icy exhale. The sweetness is perfectly balanced — not too candied or artificial, just a natural berry sweetness that satisfies without being cloying.
A firm favourite among our customers and a consistently strong seller. The ice element is subtle enough that it doesn't overpower the fruit, making this a versatile choice for strawberry lovers.
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Flavour: Watermelon, Ice
Juicy watermelon paired with a frosty menthol finish. One of the most popular shortfill flavours in the UK for good reason — it's clean, refreshing, and works brilliantly all year round.
The watermelon is sweet and summery without being artificial, and the ice keeps it crisp. A no-brainer for anyone who enjoys fruity-ice profiles in their MTL setup.
Flavour: Banana, Mango
A smooth tropical blend from the Supergood Fruit range. The banana provides a creamy base while the mango brings a bright, sweet lift. Together they create a well-rounded vape that feels indulgent without being heavy.
Supergood are known for clean, natural-tasting fruit profiles and this one is no exception. A great pick if you want something different from the ice-heavy options.
Flavour: Kiwi, Passion Fruit, Guava, Ice
A tropical trio that delivers waves of tangy kiwi, sweet passionfruit, and exotic guava, all rounded off with a cool icy breeze. This is one of those complex flavour profiles that somehow just works perfectly together.
Each fruit is distinct on the inhale and exhale, giving you a layered vaping experience. The ice ties everything together without dominating. A standout for tropical fruit fans.
Flavour: Cherry, Sweet
From the Seriously Pod Fill range, designed specifically for pod systems and MTL devices. The cherry flavour is rich and sweet with a playful twist that sets it apart from a standard cherry vape.
Seriously have built their reputation on bold, punchy flavours and this one delivers. The 50/50 blend works flawlessly in low-wattage devices, giving you a satisfying throat hit with every draw.
Flavour: Watermelon, Lemonade
Another winner from the Seriously Pod Fill lineup. Sweet, juicy watermelon meets tangy lemonade for a refreshing summer-inspired vape that hits all the right notes.
The lemonade adds a citrus sharpness that prevents the watermelon from becoming too sweet, creating a well-balanced flavour that's easy to vape all day. A must-try if you enjoy fruit-citrus combinations.
Flavour: Peach, Blackberry, Raspberry
A beautifully layered fruit blend from Supergood. The peach provides a soft, juicy sweetness while the blackberry and raspberry add a rich berry depth. It's a complex flavour that unfolds with every puff.
Supergood Fruit specialise in authentic, natural-tasting fruit blends and this three-fruit combination is one of their best. Perfect for vapers who want something a bit more sophisticated.
Flavour: Pineapple, Peach, Mango
The Crystalized range brings a premium feel to the 50/50 shortfill market. Pyrite combines three tropical fruits into a rich, golden blend that's sweet and full-bodied.
The pineapple leads with a tangy punch, while the peach smooths things out and the mango adds depth. A great choice for tropical fruit lovers looking for a brand that does things a little differently.
Flavour: Lemon, Lime
Baa Juice have made a name for themselves in the nic salt space, and their shortfill range is equally impressive. This lemon lime blend is sharp, zesty, and incredibly refreshing.
The citrus notes are clean and natural, with a perfect balance between tart lemon and smooth lime. An excellent choice for anyone who prefers crisp, non-sweet flavour profiles. Works beautifully in any MTL pod device.